There used to be a time when television was the only member of its particular breed; there were no other devices to take its place. And many would argue that this marked a golden age, where there were shows available on different channels, and the entire family would gather around the TV set to watch their favorites.
Then along came the internet, and it changed everything. Entertainment has shifted from one central device to several smaller and more personal devices. Instead of one family gathering around the TV to watch a show, each family member can watch their favorite movies or play their favorite games from any room in the house using a connection to the internet.
Many think that because of the internet revolution, there is no place for television in the digital world. But many are saying that the television is far from becoming extinct.
People Love TV
There are many popular shows being offered on television that millions of viewers watch each week, some which have been on the airwaves for years. Despite all of the questions regarding the viability of traditional television, it can’t be argued that some channels have a permanent fan base. But a recent study revealed that Americans are spending as much time on the internet as they do in front of their television sets.
Radio and Movies Evolved
People used to gather around their radios or head to their local movie theaters when they wanted to see a new film. Although it may happen less frequently, people still do this. But both mediums have made the transition to a digital existence. Radio is now available via commercial-free satellite, with hundreds of channels dedicated to specific genres that include talk radio. And movies have evolved with on-demand services like Netflix, which allow for on-demand and commercial-free movie viewing in the home.
Transitioning To the Digital Realm
Virtually any show can now be viewed online, but there are many considerations to be made for stations transitioning to digital broadcasts. A station with the goals of doing this may have to figure out how to run successfully without the advertising dollars they previously enjoyed as a traditional channel, as online advertisements may be less effective than their television counterparts.
But this doesn’t appear to be stopping what many have now accepted as an unavoidable trend. Because of the internet and its view-anywhere-at-any-time nature, consumers want to be able to view the television content they want when they want it.
Another undeniable facet of this trend is that the internet has already come to many televisions, and it’s predicted that most new televisions will have an internet connection in the next decade. This will be good news for television makers who see the opportunities inherent with this kind of embedded software.
A Balanced Mix
Seeing how other traditional media like radio has evolved, it’s not a stretch to think that television could do the same. Despite all the hype about the newest technological breakthroughs and must-have devices, people still turn on their televisions each day to catch their local news, just as they turn on their radios in their vehicles and go out on a date night to their local movie theatre.
So perhaps the answer to whether or not television will survive the digital age is to determine whether the medium is willing to be flexible in the face of new technology, as is what’s being done with televisions that are internet-enabled. Television that can acknowledge and embrace newer technology will ensure that the medium continues to be a household staple for many years to come.
- Can show-based cable chanels make a future in digital space
- Buckle up – traditional tv is in for a heck of a ride
Guest author Jesse Schwarz writes on a variety of topics in the area of technology. You can read information he has assembled on how to locate the best internet providers in your neighborhood.