Television: Surviving Technology of the Fittest

Not too long ago, messages were delivered from one country to another through snail mails and telegrams. News was just as slow as they were written in news papers couriered by ships and galleons.


When radios sprung, communication got a lot better. People then can hear instant updates while having an alternative source of entertainment.

And then there was the television.

Tubes were warmly welcomed by the audience because they struck as a device that consolidated the benefits of all other media: the comprehensiveness of information offered by news papers and instant airing of updates from radio broadcasts. More than this, television was well-loved because of the moving pictures and higher level of entertainment it can provide.

Even after many years, people still can’t seem to bid their televisions goodbye for the very same reasons – even at the advent of the Internet.

Unproven Forecasts

When the World Wide Web started dominating the market, scholars projected that the tube will soon be outdated. This is actually an epitome of how history repeats itself: radio outselling newspapers, television outshining radio, and Internet outdoing television.

Yet no matter how persistent the experts are in their forecast, all these media still exists.

This means that the television has yet to be eradicated in the news and entertainment arena, no matter how prevalent Internet usage is in the current era.

How Television Managed to Defy the High Speed Internet

True enough, there was a significant decrease of TV viewership when the Internet started becoming ubiquitous in the lives of many users. But no one can deny the fact that television had withstood the test of time.

This is because television has become a culture emblem rather than mere electronic gadget. Watching television has grown roots in people’s ways of living across diverse cultures. The tube has become setter of norms and vehicle of behavioural changes. The level of influence posed by TV shows and commercials is so high, that almost every element displayed on the screen became a culture identifier.

Internet is observed to be traversing the same direction, but its decades of existence is no match for the longer-term presence of television. Many users are yet to integrate Internet in their lifestyles in the same way that television has dominated their daily lives.

On that note, one can also hypothesize that the reason behind television’s survival could be the ease of access. Internet connection can only be maximized with proper equipment (that are often far from being inexpensive), installation and subscription. It is still transpiring in an era where costly online access exist.

Television, on the other hand, only requires the tube itself. Use a rabbit antenna and you’ll be good to go. Viewers are not burdened with regular fees unless they decide to forego their free TV and sign up for subscription to cable or satellite companies. Nonetheless, the monthly charges for television shows are still far more amiable than Internet access.

For the same reason, there are more households (especially in third world economies) equipped with television than computers. Experts who claim that the Internet will soon take over the tube should then prepare their selves for potential disappointments.


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