Blackberry’s marketing campaign has been extremely successful and, even more shockingly, it seems to have happened in absolutely no time at all.
A little over a year ago Blackberry phones, developed and manufactured by the Canadian firm Research in Motion, were the darling of the business fraternity, offering the best quality in terms of messaging, emails and everything else that you need in the fast paced world of business!
RIM realised that they were missing out on a whole lot of customers though and that they should alter their image, so that they attract a much more young and consumer driven audience. The first thing that Blackberry did was develop the Torch, one of their first phones to follow the recent trend in smartphones to have a touchscreen. The Torch also had a better camera and more impressive social networking features than any other Blackberry before it. The latest phase of Blackberry’s re-branding is the brand new version of their popular Blackberry Bold range, the Bold touch.
The new Bold has plenty of great features built into it including yet another touchscreen – indicating that this is the future for Blackberry’s top of the range handsets, a 1.2 GHz processor that is far superior to the one that you get on the Torch and plenty more. This plenty more is including but not exclusive to a 720p HD video recording, GPS, Wi-Fi, high-speed 3G, Bluetooth 2.1, 8GB onboard memory, and a microSD card slot to boost up to 32GB.
RIM themselves seem very pleased with how the phone is shaping up with President and CEO of RIM, Mike Laziridis claiming ‘The new BlackBerry Bold smartphones and BlackBerry 7 OS are inspired by millions of customers around the world who want the ultimate combination of performance, functionality and style.”