Another year has gone by (nearly at least) bringing a number of changes to Google’s search engine algorithm, most of which were aimed at reinforcing what they have been preaching for years. There were new Penguin and Panda updates, again penalizing websites that have poor quality content and spammy backlinks. There was also the Hummingbird update, which is supposed to make Google better at understanding long conversational search queries.
So what does this all mean for your internet marketing efforts. Is it time for a complete revamp of how you’ve been approaching SEO and internet marketing, or should you just continue and perhaps expand your current marketing strategy?
Let’s have a look at what we believe is the way forward for internet marketing in 2014.
Content Marketing is Here to Stay
Google has been rewarding companies with qualitative content marketing strategies for the last few years, and it looks like they aren’t straying away from this. Content marketing won’t only improve your SEO, it’ll also help you create more visibility on social media through sharing of your content.
If you’ve been heavily investing in a good content marketing strategy, regularly producing quality content that provides value to your audience, then you are on the right track. Keep up your efforts and make sure that you optimize your content for mobile, especially if your analytics show an increasing amount of mobile visits. It’s a good time to start thinking about innovative ways to leverage mobile traffic better.
If you’ve only recently been dabbling with content marketing, now is the time to ramp things up.
Don’t Forget About Social Media
Social media has been changing the internet marketing industry in the last few years. More and more companies are starting to realize the importance of being active on social media. Not only can this generate traffic to your site, but also improve your SEO through social signals that Google incorporates into its algorithm.
If you don’t have a solid social media marketing strategy in place yet, it’s the time to create one. Make sure that you research which social networks matter in your industry/niche so you can focus on the ones that will be most valuable for your business.
Long or Short Content?
There’s still a lot of disagreement in the internet marketing world on this one. While we are certain that Google has been rewarding sites that produce long, in-depth content, this doesn’t mean that long content is always appropriate. In some cases a reader is not looking for lengthy content, but just a short, to the point article on whatever they are searching for. Also, people who are on mobile devices don’t usually want to scroll through a very lengthy article.
This obviously poses some problems and it’s not very clear what the way to go is yet. For most content Google definitely seems to value 500+ and even 1000+ word articles a lot more these days.
Guest Blogging is Booming
Guest blogging also seems to be here to stay, offering great SEO value, and a way to connect with a new audience.
Make sure to produce great content for your guest blogs though, and be very critical when selecting possible blogs to guest post on.
So is your business ready for internet marketing in 2014 yet or do you still have some way to go? Let us know in the comments!
Zane Schwarzlose writes for Alamo Injury Attorneys, a personal injury law firm in Austin, Texas. Zane thinks that Internet marketing for law firms is really interesting.